Considering starting your blog? Blogging is a wonderful thing to get involved with and can lead to all kinds of great opportunities. But before you dive in, it’s definitely worth firstly having a take a step back and considering a few important things.
Listen up. Starting a blog is pretty easy, but getting it right is much more difficult and there are numerous decisions to produce as you go along. Listed here are 12 things you must know even before you begin a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the best choice for how to start a blog for free. Will you build a WordPress blog, or would a platform like Blogger suffice? What about something similar to SquareSpace or Wix?
For me, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away the best choice.
There are some main reasons for this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and power over everything you do. There are millions of themes and plugins for WordPress, while it’s also great to understand that nobody may come along a day and take down your website because it ‘breaks’ some type of rule. That’s a large problem with many platforms!
Once you have installed WordPress (it’s free and many hosts permit you to do the installation with just a couple of clicks), you may essentially do what you may like. You’ll have to spend a bit of funds on hosting and a domain name, but those could be picked up pretty cheaply.
2. Create a Brand
To build an effective blog and stick out in the crowd, you should work to make a distinctive brand. What this means is decide on a very specific niche and attempting to build a brand that basically talks to your audience.
Exactly what makes a product?
Well, it requires many different things such as the name, logo, visual imagery, the tone/personality of the writing, the consumer experience, and so forth. Think about great bloggers like Seth Godin. You generally know precisely what you’re getting if you visit his blog – and that’s what you must do, too.
To reach your goals, you have to differentiate yourself from the audience and call your audience. What’s your niche? What do you want to be known as? What’s the personality of your respective blog will be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You may have the most effective looking blog on earth, but it doesn’t matter a jot when the content is crap!
To have success and maintain people coming back for more (which is surely what every blogger wants), your articles has to be good quality and deliver on exactly what you’ve promised.
Make certain each post is well researched and has a specific point. Allow it to be interesting to learn by injecting a certain amount of your own personality into each post – or tell stories to give it alive.
Remember: content articles are king, so make certain it’s as good as it are able to be!
4. Blog Regularly
Blogging regularly is absolutely important. If you need how to start a blog to get any type of impact, you merely cannot go weeks or months without setting up a post!
When you create your blog site, it’s easy to start with great intentions and boast about how exactly you’re going to make a brand new post six times every week. But unless you’re superman/woman, the reality is that sticking to a schedule like this is entirely unrealistic.
To give yourself the very best potential for success, be realistic about how exactly often you’re gonna post and set a schedule to fulfill that goal. You may want to plan out your content beforehand and then work with a post scheduler to share it for your blog on a given day.
5. Visual Content is Key
Visual content is becoming an ever-bigger section of the blogging world. I’m discussing videos, graphics, photos, infographics, etc.
Make certain every single post you are making contains some form of visual content. It can help to bring your site alive and might greatly increase the volume of people who click right through to your site – especially from social media.
Not really a graphic designer whizz kid? Don’t worry! A tool like Canva is provided for free and super simple to use, or you might outsource it to a design professional.
6. Connect To Other Bloggers
It’s easy to understand other blogs as competitors, but you should actually take a look at them when your friends. Experience tells me your success often depends on connecting with other bloggers and making yourself known to the true secret players within your niche.
Comment on their blogs and join in the conversation. Share their posts on social websites. Create a relationship together and acquire on their radar! Trust me, it’ll really help your odds of success.
7. You Should Build an e-mail List
Imagine being able to send 500 men and women to your brand new blog post within just minutes, or having the ability to instantly send visitors to an offer you’re promoting as an affiliate.
In case you have a message list, you will find the capability to do this and much more!
You’ve probably heard the expression “the cash is incorporated in the list” – and i also can absolutely and categorically explain how it’s the honest truth. If you’re starting a new blog, be sure you start building an email list from day 1.
8. Investing in Advertising
There are numerous great free tips to get website visitors to your blog site. It is possible to focus on SEO and obtain traffic from Google. You can write guest posts for other blogs, or use social media to talk about relevant content and have new followers.
But while free methods are great, it’s also worth considering paid methods like Facebook advertising. If you do it right, you can achieve your goals much quicker and almost instantly get in touch with new people.
A word of warning: Don’t throw a lot of capital with the wall and hope it sticks! Set a little budget (e.g. $20) and test water to determine if it really works.
9. Responsive Design is important
Those days are gone when many people browsed the web on their desktop computer. Nowadays, it’s about smartphones and tablets.
If you’re planning to set up a whole new blog in 2017, please, please, PLEASE ensure it is responsive and simply viewable on smart phones! It’ll make your viewing experience significantly better to your visitors, and possesses certain SEO benefits, too.
10. Know about Increasing Security Threats
When starting a blog, it’s extremely important for taking security seriously. Blogs are prone to hackers and other online threats, so it’s absolutely vital to adopt steps to protect your blog whenever possible. Trust me, you don’t want the hassle of sorting a hacked blog because it may be a complete and utter pain inside the arse!
Firstly, ensure your blog site and plugins are always updated and running the newest versions. This consists of the WordPress installation, your theme and each plugin.
Secondly, be sure to get a basic WordPress security plugin to help you guard against common threats and obtain alerted in the event the worst happens. WordFence, BulletProof Security and iThemes Security are three of the more popular.
11. You must Consider SEO
Where will you go if you’re trying to find information? In most cases, the answer will be Google, so you’d be absolutely CRAZY to disregard it a traffic source.
If you would like get visitors from Google, you need to think about Search Engine Optimisation (SEO). I really could write a whole book for this subject, but for now you only need to obtain the 30deyypky right.
Base each post around a particular keyword – and make sure to add that keyword once or twice inside the post. Don’t go crazy!
Furthermore, it’s worth installing a search engine optimization plugin like Yoast SEO. It is a free tool that gives you the ability to optimize your website quickly and easily.
12. Blogging is tough Work
Finally, it’s essential to recognize that blogging is tough work.
Lots of people dream of establishing how to start a free blog and achieving instant overnight success, but the reality is that it’s bloody hard work and needs consistent effort over years and years. If you’re happy to position the effort it, it’s definitely worth it though and literally has the ability to modify your life.